4 out of 5 consumers use search engines to find local products and services, however only 37% of businesses have claimed their listing on Google.
People turn to their computers, laptops and smartphones multiple times a day to learn something, do something, discover something, watch something, or buy something. This means it’s more important than ever for your businesses to be online this holiday season.
Join the Toledo Small Business Development Center, Tim Saddoris of InfoStream Solutions and Patrick Giammarco of PWG Marketing on December 1, 2016 for a 90-minute Google My Business Bootcamp where they’ll teach you everything you need to know about how to get local search working hard for you before the holidays.
“One of the most important times to make sure your business is findable online by the consumers in your community is the Holiday season,” commented Bill Wersell, Toledo SBDC director. “Shoppers often start with online research and keep searching even after they are inside a store. This training is help make sure your business gets found when people are searching for what you have to offer,” he continued.
Some of the things that will be covered include:
- The impact of Google My Business on your ability to get found online
- How to set up, claim and verify your Google My Business listing
- How to optimize categories and keywords for your Google My Business listing
- The local search power of Google360
- The importance of ratings and reviews in local search
- How to get your business listed in Google’s 3-pack
Location: Advanced Manufacturing Training Center | 200 West Scott Park Drive, Toledo Ohio
Space is limited. Visit https://toledoohcoc.wliinc19.com/events/google-my-business-workshop-1550/details?dnh=true to register.
Branding in the Inbound Age Webinar
Inbound Marketing Consultant and branding expert, Patrick Giammarco, will host a free Webinar titled Branding in the Inbound Age on Thursday, October 6, 2016 from 9-10 am EST. All registrants receive an e-book titled The Essential ABC’s of Inbound Marketing.
CLICK TO REGISTER
Giammarco, owner of an Inbound Marketing agency, has delivered marketing strategy, content marketing and inbound marketing services to businesses around the world since 2008.
“Making a brand standout today is no easy feat and branding in the Inbound Age is a different game all together,” said Giammarco. “Branding in today’s Inbound Age means branding in the Age of the Internet and digital marketing moves so quickly that brands need to keep up or risk getting left behind,” he added. “How you brand your business today is no longer just a function of clever creative and timely ad placements, but your ability to deliver content to the right people, in the right places, at just the right times.”
Attendees of Branding in the Inbound Age Webinar will learn:
- What Inbound Marketing is
- Why Inbound Marketing is critical to the growth of their business
- How Inbound Marketing works
- What businesses need to implement an inbound strategy
Are you harnessing the power of Inbound Marketing? Join Patrick Giammarco October 6, 2016 for his free Branding in the Inbound Age Webinar. Click to register http://demo.pwgmarketing.com/register-branding-in-the-inbound-age-webinar.
About PWG Marketing
A hybrid marketing agency, PWG Marketing is on a mission to replace annoying, interruptive marketing with marketing that people love. Powered by Duct Tape Marketing and HubSpot, PWG Marketing develops integrated inbound marketing campaigns that include: strategy, branding, content publishing, public relations, social media, SEO, website development, email marketing, lead nurturing and analytics. Find us at www.pwgmarketing.com.
There are a ton of ways to generate leads, but there are only a few ways to get leads targeted to your business. Your firm’s website could be the most valuable tool in gathering ideal potential clients that need your specific services. While there is a lot that goes into inbound marketing we’ve come up with a 3-step process that, if followed, could help you see consistent leads coming right from your site.
Step 1: Clean Up Your Act
Is your current site taking care of the visitors you are already getting? If you were to get a sudden influx of online traffic would everyone know exactly what you wanted them to do?
If you answered no to either of those questions, your website might need a tune up. An online lead generator needs to have a focused purpose.
Find targeted traffic, educate them about your law firm, and get them to contact you.
The design is an important aspect, but looks aren’t as important as the clarity of your message. If you want to represent individuals who have been injured in a car accident then, your website should be an educational epicenter of information on the subject. Answering every last question a person in that situation could ask.
Putting a steady stream of helpful articles or posts online will help make your site ready for the action.
Step 2: Get the Message Out
The best part about using your website along with inbound marketing to generate leads is that you may not have to get on camera. A commercial may seem like a good idea, but why not gather the people who are already looking for a good lawyer?
Using search engine optimization (SEO), you can get your website found by people who need you. The more your content targets ideal clients, the more likely they are to find you. SEO can be a tricky business, but it boils down to providing valuable information that people are looking for. SEO has the potential to create long-lasting and sustainable leads without getting in front of a green screen.
Step 3: Tell Them How to Move Forward
Once you have a growing number of people, who are coming to your website because of all of the value that it is providing you need to tell them what you want them to do next. Offering this information is a great way to get your name out there, but if it doesn’t attract leads, there is no point. You need to set up calls to action.
Have specific next steps that each visitor should take to move them along the process. Things like scheduling a consultation, a quiz that gathers information letting you know how warm the lead is, etc.. Doing this will help you recognize how close the client is to needing your expertise and keep those who may need you in the future in contact.
Take these steps and you’ll have a website that works for you like another office associate. If you would like help implementing these strategies on your website you can contact us for a free consultation today.
Want more information on how to turn your law form website into a local lead generation machine? Click the button below to download our free e-book, Local Search: A Guide to Increasing Your Search Presence.