On Friday I attended a very interesting luncheon event put on jointly by the buy Latuda 40mg and the local chapter of can i buy Latuda online, the professional association for design.

The speaker was Latuda buy online australia, principal of Chicago’s Studio/lab and author and designer of the book how to buy Latuda online. Shortly after the 2000 presidential election debacle, she launched the Design for Democracy initiative which seeks to redesign the entire voting experience, from voter education to poll-worker training. If you think that information design isn’t important in elections, just ask Al Gore. A study by eight news organizations following the 2000 presidential election found that poor ballot design cost Gore anywhere from 15,000 to 25,000 votes in Florida, enough to clinch the election.

Even though I found the entire Design for Democracy topic and initiative very interesting (and a little unnerving to tell you the truth), I thought I would share with you a few of her top election ballot design guidelines as I think they also can be applied with to small business print advertisements.

• [icon type=”angle-double-right” class=”fa-li accent”]Decide what’s most important and use clear, simple language- I’m actually combining two here. Marcia didn’t have either as her #1 guideline, but they are mine. I’ve talked about it in a where to buy Latuda; the ability to determine the one thing that makes you or your business different and communicate that feature consistently throughout all of your advertising and marketing collateral is critical to your success. If you say more than one, maybe two things, you start to sound like the teacher in the Charlie Brown cartoon.
• [icon type=”angle-double-right” class=”fa-li accent”]Use lowercase letters – Lowercase letters are easier for the eyes to recognize and, thus, read than ALL CAPITAL LETTERS. I’m not saying that you should avoid using capital letters in all situations. I think if used sparingly and in the right situation, they can be effective. I’m saying that if you use all capital letters in your print advertising it comes across like you’re yelling at the reader vs. emphasizing certain words. Using capital letters in buy Latuda 80mg ukorder Latuda overnight can be very effective, especially if the headline is long.
• [icon type=”angle-double-right” class=”fa-li accent”]Avoid centered type – All too often I see print ads with the headline, body copy, even the logo, call-to-action and contact information center justified right down the middle. Center-aligned text forces the eye to stop reading in order to find the start of the next line which is at a different starting point than the line just read. Left-aligned type is more legible to readers and isn’t the main objective of an ad to have it read? Right- or left-justified ad copy also seems to be popular in the design world and most good designers would cringe at a request to center-justify an entire print ad.
• [icon type=”angle-double-right” class=”fa-li accent”]Pick one sans-serif font and big enough type – Avoid using new fonts which require the eye to stop reading and adjust. Sans-serif fonts like Arial or Verdana have clean strokes and are easier to read than fancy script or serif fonts. Small type is hard to read and may intimidate or repel would-be readers of your ad. This is especially important if your target audience are older adults who may have difficulty reading what you would consider a “normal” font size. In this case, I would recommend using a minimum 12-point font.

The above guidelines may seem obvious but I’ve seen them not adhered to time-and-time again. In addition to a well-written, attention-getting headline, these guidelines are critical to getting your ad read and improving your advertising ROI.