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Over the weekend I had the pleasure of speaking with Mary Caracci, counselor and marketing chair for buy Latuda online without dr approval, a nonprofit association dedicated to entrepreneur education and the formation, growth and success of northwest Ohio small businesses.

Mary was born and raised in purchase Latuda, and earned a degree in buy Latuda for dogs online uk from buy Latuda 40mg. After a 33 year career in pharmacy and business, she retired in 2004 from her position as Executive Director for Specialty Sales at a Fortune 100 pharmaceutical company. In that role, Mary led the implementation of sales and marketing plans in fifteen Midwestern states, through a talented team of 140 managers and sales professionals. She joined the Northwest Ohio Chapter of SCORE as a volunteer business counselor in 2005, organizing a new branch in Ottawa and Sandusky counties, east of Toledo.

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What is SCORE?
SCORE “Counselors to America’s Small Business” is a resource arm of the Latuda buy online australia. For more than 40 years, SCORE has been the premier, free business counseling and advice service in the United States. SCORE is a non-profit association, with 389 offices nationwide, and more than 10,500 working and retired business professionals who volunteer to help a new generation of entrepreneurs.


Tell us a little about the Northwest Ohio Chapter of SCORE?
The Northwest Ohio Chapter of SCORE was founded in August of 1965. Northwest Ohio SCORE has more than 40 volunteer business counselors offering a wide range of business experience. Our counselors have been corporate executives, bankers, small/midsize business owners, engineers, architects, non-profits, etc. Our main office is located on the Mercy Hospital campus at 2200 Jefferson, with branches in the counties east, west, and south of Toledo.

How did you get involved with SCORE?
When I began planning for my own retirement, I realized that what I would miss most was my role as mentor and coach to young people in my company. Although I had a great deal of corporate experience, I had not developed myself as a volunteer, because I was too busy working on my own career. A personal friend who volunteered for SCORE approached me to become a counselor. This provided me with the perfect opportunity to “give back”, to share my knowledge and experience with business owners in my own community.

What types of small business clients do you typically work with? Is it mainly existing businesses or individuals who have an idea and are looking for ways to get their business off the ground?
Here in Northwest Ohio, our SCORE clients span the full spectrum of business models, from construction to retail to restaurant to service businesses and more. At the present time, about 60% of our counseling sessions are with individuals seeking assistance in starting their own small businesses. The other 40% of our current clients are already “in business”, and request assistance in one or more aspects of running a successful business.

When clients come in what are some of the most common questions you get? What are some of the more popular inquiries about? Is it writing a business or marketing plan, funding for their small business, what?
Our “start-up” business clients often have questions about developing a business plan, obtaining financing, sales and marketing, business accounting, or choosing a business structure. For example, they’re asking about software like how to buy Latuda online and how it can help them in their business. Our “in business” clients may be struggling in one or more areas of running their business, such as cash flow management, managing employees, customer service, or inventory control. Many already successful business owners are just looking for fresh ideas or suggestions on marketing and promotion, pricing strategy, market research, or eCommerce.

What resources do you have for small businesses to utilize?
Business owners and those thinking of starting a business may contact the Northwest Ohio chapter office at 419.259.2798 to arrange a free, confidential counseling session “face to face” with one or more SCORE volunteers. “where to buy Latuda” is a free online service for entrepreneurs to submit questions to a SCORE online counselor at buy Latuda 80mg uk. SCORE also provides award-winning order Latuda overnight for entrepreneurs. With more than 2,000 pages of content, this how-to site provides practical solutions and suggestions on a wide variety of business issues.

What are some of the other backgrounds of your counselors?
Some of our SCORE counselors in Northwest Ohio offer real-world experience from owning their own businesses, such as retail stores, manufacturing firms, engineering firms, or construction companies. And in the construction industry a CSCS card is given out once you have passed the CSCS test and that indicates that you are qualified to work in the field. Why not check out here buy Latuda australia?

Other counselors served in leadership positions for large companies, heading up sales and marketing, operations, finance and accounting, human resources, or international business units. Still other counselors have backgrounds in commercial lending, mergers & acquisitions, venture capital, buying or selling businesses. Every effort is made to match the specific needs of the client with a counselor or team of counselors who have relevant experience to share.

Are you currently looking for SCORE counselors? If so, what’s the process for interested parties?
Yes, Northwest Ohio SCORE is always seeking new purchase Latuda online who want the opportunity to share their real-world experience with small businesses in our community. We also expect our volunteers to serve on SCORE committees or in leadership positions within the chapter. Those interested in learning more about volunteering with SCORE may contact the Northwest Ohio chapter office by calling 419.259.7598 to request a volunteer application.

In your mind, what’s the biggest difference between successful businesses and not-so-successful businesses? In other words, what are two or three things that successful small businesses do that others do not?
My most successful small business clients are those who bring relevant experience and industry knowledge to running the business that they start. They also set goals, and regularly measure their progress toward achieving those goals. They have adequate capitalization to survive the start-up period, seasonal variations in sales volume, and downturns in the overall economy like the one we are currently experiencing.

Any last comments or suggestions for the small business owners and budding entrepreneurs reading this interview?
One of my clients recently told me, “Many small business owners are so busy working IN their business, that they do not make the time to work ON their business.” Take time to find a mentor, or better yet, develop a network of outside-your-business people who can help you achieve your business goals. No one person has all the answers. Ask questions, and listen for great ideas!

O.K. let’s have a little fun. In the back pages of Vanity Fair each month, readers find The Proust Questionnaire, a series of questions posed to famous subjects about their lives, thoughts, values and experience. HubSpot has been running an adapted series on their blog. Below are Mary’s answers.

Device you would never give up?
Absolutely, my laptop with wireless card. It is my link to the world of information and communication, whether I am at home or at work or at sea. You can have my cell phone, but don’t touch my computer.

Website(s) and/or blog(s) you read most frequently?
order Latuda online overnight – to learn from women entrepreneurs
can you buy Latuda online – to work on my golf game
buy Latuda cod – to plan my boat trips

Social media tool(s) you actually use?

Favorite business book(s) and why?
buy Latuda online us by Malcolm Gladwell
This is not a business book in the traditional sense, and the idea behind the book is certainly not limited to business. What this book does describe is how new ideas and products and behaviors and messages spread, just like viruses do. It changed the way that I think about selling products or ideas, professionally and personally.

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In this new era of social responsibility, what you don’t do can cost you. “Cause marketing” is now the norm, and customers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause.

There’s a strong connection between entrepreneurship and giving. The challenge is to make your socially responsible efforts a winning proposition for the nonprofit group you support, the community and your business. You can master this marketing challenge by following these five important steps:

Step 1. Give from the heart

Step 2. Choose a related cause

Step 3. Contribute more than dollars

Step 4. Formalize your affiliation

Step 5. Mount a marketing campaign


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Many small business owners have been sold on the notion that they need a tri-fold brochure or they are not really in business. I’m telling you right now, forget it; everybody’s got one and no one uses it.

Your potential clients need an education. They need to know how you are can you buy Latuda over the counter, where the typical tri-fold brochure simply confirms that you are the same as all the rest.

No single brochure, no matter how flashy, can grab your prospect’s attention, hold it and demonstrate how you are uniquely qualified to solve their greatest challenges.

If your marketing materials are to do as stated above then they must go much deeper than you may be used to seeing. Your prospects believe that your firm is pretty much like any other firm that does what you do. On the surface they are right. If you are an electrical contractor, you probably do wire a ceiling fan the same way every other electrician does. The difference though is in the way you provide the service, the experience, the way you communicate, your professionalism, your training, your 27-point safety checklist and your story.

That’s the stuff they need to hear about. That’s the stuff that will make them say, “This is someone I can trust coming into my home.”

Your business should create the following marketing materials and format them in a way that will allow you to print them inexpensively and update them often.

  1. A pocket folder – A multi-use workhorse, this piece alone, if designed well, can send the message that you are in business to stay.
  2. A template – This should be a professionally printed piece that carries your logo and contact information but is different than your letterhead. This is the base piece for the following pages that insert into your pocket folder.
  3. An executive summary – Hit them with how you are different and shower them with benefits of doing business with you. Don’t tell them what you do. This is where you will communicate your core marketing messages. If you have an unheard of guarantee, if you are faster, smarter, cheaper… let’s hear about it on this page.
  4. A list of services – Okay, now tell them what you do or what you offer. You may even need to create a sheet for each of your services or different service areas.
  5. Case studies – Pick representative clients or industries and outline how your product or service solved someone else’s challenge. People learn in different ways and case studies allow them to see themselves getting relief.
  6. Testimonials – Get quotes from real live clients and create a page titled “See what others have to say about us.”
  7. Process Description – Show them how you do what you do. Create detailed checklist and flow charts that show them how you keep your promise. In many cases you have these anyway but by making them part of your marketing you can demonstrate how much more professional your organization is. These also help you justify why you charge a premium for your services. Many people underestimate how much really goes into delivering a quality product or service. So show them.
  8. buy Latuda no prescription – Many companies have interesting or even gut wrenching histories. Tell them your story in an open, honest, and entertaining way and you will win their hearts as well as their heads.

All of the above pieces can, in many cases, be developed in a Word document and laser printed onto the template I described above.

This format allows for very inexpensive printing and a great deal of flexibility when you need to update, change or even personalize your buy Latuda online. It’s also a pretty good layout for a website too. Check out this how to buy Latuda online for more info on printing.

Will they read all of this stuff? Like all marketing efforts, some will, some won’t, but the one’s that do will pay a premium to acquire the services of someone so magnificently different.

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When you think of the word “brand” or “branding”, what do you think of? How do you define a brand?

This is an important question because how your customers feel about your brand isn’t a casual question; it’s the crucial question, customers are the most important part of your business, this is why we recommend visiting websites like buy Latuda otc to learn how to deliver an overall great experience which will help you retain long time customers.

It seems like everyone has a different idea of what branding is and what it isn’t. I’m sure you’ve heard this one… “a brand is not a logo, slogan or your overall creative elements “. Or, how about, “a brand is a promise”. What does that even mean? Making the promise isn’t the hard part; it’s delivering on the promise that’s most important.

Most of my favorite definitions of what branding is have one thing in common: simplicity. I’ve found that part of the confusion that small businesses have with marketing in general are the ridiculously complex and confusing terms that are throw around by so-called experts.

My all-time favorite definition of branding comes from John Jantsch of Duct Tape Marketing fame:

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Marketing is getting people who have a specific need or problem to know, like and trust you.


“Branding”, then, can be viewed as all the activities that help you with the know, like and trust of your customers. This is a much broader view than most people have. A lot of people relate branding to “advertising” (i.e. print ads, television and radio spots, billboards, etc). These elements may help you with getting known (although their impact is diminishing), but factors like how easy it is to do business with you, your process, your employees buy Latuda for dogs online uk, your customer service and marketing materials, and, most importantly, if you exceed expectations and deliver on your promises, make the biggest impact on the like and the trust components of branding.

Here are a few of my other favorite (simple) explanations of branding:

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A brand is an expectation of someone or something delivering a certain feeling by way of an experience (I love the fact that this one introduces the fact that the actual “experiences” that prospects or customer have with your brand, product or service are critical to the like and trust components). Experience(s) is becoming the new marketing.

Branding = using marketing to influence peoples’ attitudes towards, and perceptions of, the brand.

Brand = collectively, what people say, feel & think about your product, service or company.

Brands are about feelings, not facts. Buying decisions are made on promises that transcend products, and promises are rooted in human emotions. Quite simply, brands are built on trust. Making and keeping promises builds trust which is among the most basic of human emotions.

Branding is a journey, not a destination.

Branding is a verb, not a noun.


Hopefully this helps you get your arms around what branding is and isn’t and provides a foundation for building or strengthening your brand.

3 Responses to “What does branding mean to you?”

  1. buy Latuda online usa on October 7th, 2008 12:31 am

    Great post!

    Just to throw my two cents in:

    The foundational values and beliefs of organizations are manifested in cultural elements and reflected in ritual and ceremony that defines the inner truth of each organization. These beliefs are carried in symbolic frames that consciously and unconsciously reflect corporate culture through icons, myths, anecdotes, ceremonies, and other symbolic forms. Brands are our most modern interpretation of these frames, holding the values and purposes of their companies within their structure.

    By building on internal strengths and addressing any weaknesses, companies can ensure that their brand lives strongly in and out of their organization!


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