Social Media Pro
Small Business Social Media System
Social media is not simply today’s trendy marketing play; it’s here to stay and has impacted every aspect of marketing and growing a business. In this course you will be guided step-by-step on the creation of your social media system.
Social Media Pro is an innovative coaching program that utilizes coaching, strategy, feedback and accountability functions aligned with a full set of online tutorials and training to deliver the practical, tactical know how so important to the success of the small business.
It’s not an exercise in theory. It’s a plan of action. At the end, you’ll be able to effectively and efficiently integrate social media into your overall marketing plans.
The program is designed and delivered in a logical sequential order with each session revealed on a week-by-week basis until all five sessions are presented. The strategy behind this form of delivery is that it allows the participant to focus on the current lesson and progress logically through the program without becoming overwhelmed.
Each lesson begins with an overview presentation of the material, action steps at the end of the lesson and a group of support videos and training that relate to that lesson’s action steps.
Program Contents
Week One: Creating a Social Media Strategy
Before choosing your social media tactics you need to align your activities with your objectives. One of the best ways to do this is to listen first. In this session we design your social media listening station.
Video: Week 1 Lesson
Video: Basics of Twitter Search
Video: Google News and Alerts
Video: Using Google Reader to Listen
Week Two: Optimizing Brand Assets
Social media sites afford a great opportunity to create outposts for your content. In this session we look at the best ways to create and optimize profiles and other social media real estate.
Video: Week 2 Lesson
Video: The Google Personal Profile
Video: Creating Local Search Profiles
Video: Basic Facebook Set-up
Video: Embedding YouTube Videos
Video: Optimizing Your LinkedIn Profile
Video: Optimizing Brand Assets
Video: The Basics of Podcasting
Week Three: Blogging for Business
Maybe you have a blog; if not, you’ve surely heard about them. In this session we dive into why every small business should consider a blog the central hub of their social media strategy. Session will include discussion of best practices.
Video: Week 3 Lesson
Video: WP Settings
Video: Installing WordPress
Video: Blog Posts
Video: WP Pages
Video: WP Widgets
Video: WP Plugins
Video: WordPress Themes
Week Four: Social Networking and Networks
Creating profiles on the major social networking sites isn’t enough. In this session we cover the best practices for creating engagement on Twitter, Facebook and LinkedIn.
Video: Week 4 Lesson, part 1
Video: Week 4 Lesson, part 2
Video: Twitter Search
Video: Twellow
Video: Tweetdeck
Video: Facebook Fan Page
Video: Facebook FBML
Video: LinkedIn Profile Organizer
Week Five: Managing the Beast
The burden of attempting to keep up with the set of actions required to participate fully in social media can overwhelm. In this session we create your social media system in an attempt to bring it all together so you can balance input with ROI.
Video: Week 5 Lesson
Audio: Getting Things Done
Video: Twitter Feed
My Social Media System
Video: Netvibes Dashboard
Video: Facebook Fan Box
Week Six:
Show and Tell. Since we’re all social media pros now, we’ll share with each other what we’ve learned.
Program Delivery - 4 options
Option 1: Self Study
Consists of all of the Social Media Pro content for 180 days without coaching support. Participants receive:
- Access to five training videos, 38+ pages of additional content, Let’s Talk-Social Media for Small Business eBook, Twitter for Business eBook, 28+ video tutorials, six audio interviews, week-by-week sequential delivery of the program
- Unlimited 24-hour response email support for the duration of the engagement
- Social Media Pro Certificate upon completion of all six sessions
- Final review of your social media marketing plan
Option 2: Social Media Pro Group Coaching
Consists of six weekly webinar sessions, feedback and email support. Maximum group size is 15 participants. Participants receive:
- Six 60-minute group coaching sessions with Patrick
- Dedicated phone number and pin code for webinar sessions
- Access to five training videos, 38+ pages of additional content, Let’s Talk-Social Media for Small Business eBook, Twitter for Business eBook, 28+ video tutorials, six audio interviews, week-by-week sequential delivery of the program
- Unlimited 24-hour response email support for the duration of the engagement
- Social Media Pro Certificate upon completion of all six sessions
- Final review of your social media marketing plan
- Space is limited to 15 participants. Reserve your seat today!
Option 3: Social Media Pro 1-on-1 Coaching
Many business owners prefer a program that is tailored to their specific needs. This program consists of six weekly webinar sessions, feedback and email support.
Each participant receives:
- Six 60-minute group coaching sessions with Patrick
- Dedicated phone number and pin code for webinar sessions
- Access to five training videos, 38+ pages of additional content, Let’s Talk-Social Media for Small Business eBook, Twitter for Business eBook, 28+ video tutorials, six audio interviews, week-by-week sequential delivery of the program
- Unlimited 24-hour response email support for the duration of the engagement
- Social Media Pro Certificate upon completion of all six sessions
- Final review of your social media marketing plan
Option 4: Social Media Pro Intensive
The entire program delivered over the course of one intense day. This is an ideal program for a group of five or so business owners willing to lock themselves in a room for a day and work through the lessons, taking the time to complete the action steps on the spot. Participants will walk away with a great deal accomplished, a plan of action to complete the rest and a huge jumpstart into the world of Social Media.
Each participant receives:
- Full day group coaching session with Patrick
- Access to five training videos, 38+ pages of additional content, Let’s Talk-Social Media for Small Business eBook, Twitter for Business eBook, 28+ video tutorials, six audio interviews
- Unlimited 24-hour response email support for 30 days after intensive
- Social Media Pro Certificate upon completion of all six sessions
- Final review of Social Media plan
