Magnificent Marketing Materials
Standing out from the competition with education based marketing materials.
How to create marketing materials that educate and connect with prospects - A Duct Tape Marketing Small Business Marketing Essentials Course
Lesson #1— A marketing kit that speaks to each prospect
Forget the tri-fold brochure and step up to a marketing tool that will educate your clients and really show them how you have what they need. This inexpensive and flexible marketing kit allows you to personalize your communications and speak to each prospect individually. It includes example pages from real-life small businesses.
- Understand the value of an educational marketing tool
- Learn how to use a core message of differentiation
- Receive actual marketing kit example pages
Lesson #2 –Tell them a story and win them forever
Stories help you sell your products and services more effectively by helping you connect with your clients and prospects on a much greater emotional level. Today’s prospect is looking to do business with firms that they can connect with. This lesson teaches how to use this powerful marketing tool and extends the value of your marketing kit.
- Discover the power of story telling in your marketing
- Learn how to find your perfect marketing story
- Learn how to structure and create your story
- Develop creative marketing uses for your story
Lesson #3 – Case studies and testimonials
Demonstrating the results your work has obtained for actual clients is a great way to prove that you and your products and services can, in fact, perform. This lesson will show you ways to consistently obtain the information you need to create compelling case studies and client testimonials.
- Develop systems to obtain testimonials for your marketing use
- Discover how to create and use case studies in your marketing
- Develop an introductory offer that makes you the provider of choice
- Discover ways to package your products as services and services as products
3-ring binder with audio CDs and transcripts
$129
