Browse > Home / Products / Lead Generation Machine

Lead Generation Machine

Lead Generation MachineDevelop a growing, consistent and predictable flow of highly qualified leads.

Create a non-stop flow of highly qualified leads for any business - A Duct Tape Marketing Small Business Marketing Essentials Course

Leads are the life blood of marketing. Each lesson includes an overview of Duct Tape Marketing lead generations tips, tricks and secrets picked up from over 20 years of working with small business owners, a workbook containing forms and guides to help you build your small business lead generation machine and an audio recording and transcript covering each topic so you can listen to the lessons over and over again whenever you like.

Lesson #1 – Advertising: Creating a plan for guaranteed results
Most of the money that small businesses put into advertising is wasted. It’s not that advertising doesn’t work; it’s that they don’t understand the right way to put it to work. In this lesson you will discover ways to get your advertising to produce high-quality, qualified leads.

  • Learn a system for marketing permission with your core marketing message
  • Create an automatic 2-step advertising process that qualifies your prospects
  • Discover how to get prospects to request your marketing materials
  • Learn how to get others to gladly promote your business with co-branding tools

Lesson #2 – Referral Marketing: Generating a flood of new business without spending a dime
Referrals are the only way to gain access to your ideal target market in some industries. Not many people go to the phone book to find a doctor, lawyer or accountant! Learn how to generate referral in a systematic way and discover some great promotions used by real-world referral generating small businesses.

  • Create your referral target markets
  • Uncover a system for partnering with other businesses for referrals
  • Learn the single most powerful referral tactic in the world
  • Discover the right way to motivate your referral sources
  • Develop a system to educate your referral sources

· Create a referral marketing offer that differentiates your business

Lesson #3 – Public Relations: The most believable form of marketing that exists
Some of my most effective sales have been produced after a publication had good things to say about me or my products. There is something very powerful about a third-party endorsement from a magazine or newspaper. In this lesson we will learn how to tap into this little understood lead generation strategy.

  • Learn the right way to approach the media
  • Develop your media list and a plan to work it
  • Learn how to write and distribute a press release
  • Discover ways to find great PR story ideas in your business and industry
  • Understand how to use speaking and writing as PR tool

3-ring binder with audio CDs and transcripts

$129