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Harness the Internet

Harness the InternetHarness the Internet to market your small business more effectively.

A Duct Tape Marketing Small Business Marketing Essentials Course

No matter if you do business in your town or around the world, the Internet has become an essential small business marketing tool – A Duct Tape Marketing Small Business Marketing Essentials Course

Harness the Internet is broken into three lessons - each packed with laser specific details for moving your business ahead in this rapidly changing medium. This is not an Internet Marketing “get rich” course. This is a practical, sensible approach to using the Internet to grow and extend your existing business.

Lesson #1 – Creating a content-based web presence
Your web site should be so much more than a static brochure. This lesson will help you understand how to create content that educates and helps you stand out. Extend your web site to become a tool to generate leads and serve your customers.

  • Learn the best way to reuse your marketing kit contents on your web site
  • Discover how to structure your content for maximum results
  • Understand the basic of web navigation
  • Develop content to draw in local web surfers

Lesson #2 – Building traffic and repeat visitors - optimization, list building and local search
Web sites have become an essential marketing tool no matter the size or purpose of your business. Local shoppers are using the Internet to find local businesses in every city in America. Miss this session and you may get left behind.

  • Learn the basics of search engine optimization
  • Get your web site indexed by Google and Yahoo in less than 48 hours
  • Discover what your must tell your web designer
  • Develop a plan for local web searchers and local directories
  • Understand how to use pay per click advertising methods

Lesson #3 – Extending the online conversation with blogs, podcasts, RSS and online PR
Blogs have moved beyond a trendy, new-tech topic to a must have small business marketing and communications tool. Blogs help your search engine traffic, help demonstrate your content knowledge and build trust within your market.

  • Understand the basics of blogging
  • Learn how to get more traffic to your blog
  • Develop a strategy for partnering with other bloggers
  • Learn how to use a blog to get more web site visitors
  • Tap the power of RSS to create content and generate traffic

3-ring binder with audio CDs and transcripts

$129