Blog Lightning
How to create and promote your small business blog in a flash.
A step-by-step blogging success tutorial from award winning small business blogger and marketing coach John Jantsch
So you’ve seen and read all about the power of blogs for building a business and enhancing your marketing and you’re convinced; you must add a blog to the mix. Blogs have become a proven marketing vehicle for organizations large and small.
Thought leaders using blogs as tools have emerged more powerful than many of media sources that used to cover them. Blog publishers are discovering that search engines, such as Google, Yahoo and MSN, are giving priority treatment to blog content and, as a marketing tool, integrated with a traditional web site, newsletter and other forms of online and offline advertising, blogs have no equal in terms of return on investment.
If you’re an independent professional or small business owner, blogs still offer one of the greatest opportunities around to stand out from a crowd, appeal to the media and find new sources of leads but, the word on blogs is out. Last year’s red hot marketing discovery is this year’s must have marketing tool.
Effectively employing a blog as a business tool requires a professional business approach. There are ways to create a blog with no investment whatsoever but, then again, how effective are these free blogs and what do they say about your business?
With Blog Lighting, John Jansch takes you by the hand and teaches you the right way to get your blog set-up, designed, submitted and found - and you won’t even break a sweat. There simply is no reason for you to go it alone.
The Blog Lightning manual is only half of this powerful program. In addition to page after page of detailed steps, you also get exclusive access to 14 screencast videos of John performing and explaining the exact recommended actions. The steps in Blog Lightning are really very easy but, in case something just doesn’t make sense when you read it, you can fire up the video screencast associated with that step and watch it over and over again until you get it.
Sample list of screencast tutorials:
- Create a Bloglines Account
- Add Blogs to the Bloglines Feed Reader
- Set-up a TypePad Account
- Creating Default TypePad Settings
- Customize the Design of Your TypePad Blog
- Creating Basic TypeLists In TypePad
- Posting To Your TypePad Blog
- Creating Categories In TypePad
- Creating A Blogroll Using Bloglines
- Setting Up A Feedburner Account
- Setting Up Your RSS Feed Subscription Center
- Submitting Your Feed/Blog To Directories and Search Engines
- Tracking Your Blog With Technorati
- Bonus: Domain Mapping with TypePad
Blog Lightning is a guided tour that features precise action steps and screenshot demonstrations designed to get any small business marketer, independent professional or solopreneur creating, promoting and effectively using a blog to build a small business, consultancy or practice.
You don’t need to know anything about blogs to create a blog that will benefit your business. Blog Lighting is the only blog book you will ever need to learn how to create a blog, how to promote a blog and how to use a blog as a business or practice building marketing tool.
3-ring binder with audio CDs and transcripts
$129
