FAQ
Q. What is Duct Tape Marketing (DTM)?
A. Duct Tape Marketing is a systematic approach to marketing your business. All successful businesses use accounting systems, contact management systems and ordering processing systems, but very few take a systematic approach to marketing. Are you overwhelmed by the number of options to market your business? Stuck on finding the right logo to capture the core message of your company? Unsure what makes your business stand out from all the others? DTM helps small businesses answer these and many other core questions in a systematic and powerful way.
Q. How does the Duct Tape Marketing system work?
A. DTM is a proven system that focuses your marketing efforts on key leverage points. The system can be implemented by any business because it starts with the idea of honing and refining your core marketing message. That message is then carried through all of your communications with prospects and clients. Instead of a “marketing idea of the week” approach to advertising, the DTM System identifies the most beneficial areas to invest marketing dollars; be it traditional advertising, marketing materials, direct mail, public relations, web site, etc.
Q. Why did I choose Duct Tape Marketing as the foundation upon which to base everything we do?
A. Because the system is extremely simple, profoundly straightforward and proves that marketing your business can be systematic and duplicable.
Q. Can a business owner implement the DTM System without a coach?
A. Yes. You can purchase the best selling book, Duct Tape Marketing, read it and implement the concepts. Or, you can purchase the Duct Tape Marketing System package with audio CDs and workbooks for more in-depth, self-paced assistance.
Q. What does a Duct Tape Marketing Coach do for me?
A. The number one factor is accountability. Coaching is now recognized as one of the key components to business and personal success. Similar to a sports coach, a DTM Coach identifies what you are doing now, suggests changes and monitors your efforts. A DTM Coach works with you so that you develop the skills and knowledge needed to do it on your own.
Q. What is the difference between coaching and consulting?
A. A coach reviews what you are doing to market your business and works with you to make changes based on the DTM principles. A consultant is engaged to identify the problem and actually implement it for you. Duct Tape Marketing Coaches work in a “hybrid” mode, as a coach-consultant. The Duct Tape Marketing System is set up to allow the best of both professions: advice and creative expertise when you need it, accountability and strategy when you’re stuck and proven tactics to help you systematically build your business.
Q. How does the coaching program work?
A. Coaching programs consist of a one-on-one marketing intensive, phone coaching, in-person coaching and group coaching. By the end of any of these programs, you will be fully equipped to carry on the system on your own.
Q. Can I take part in a limited number of sessions?
A. Yes, the Ultimate Small Business Marketing System is presented in modules. The modules are the Differentiate and Dominate, Magnificent Marketing Materials, Referral Flood, Harness the Internet and Blog Lightning.
Q. I am interested in learning more. What is the next step?
A. Call 419.329.4256 or email me at patrick@pwgmarketing.com.
Q. Why Duct Tape?
A. It’s the world’s most practical small business marketing guide. It’s sticky, inexpensive and it works.
