Nov. 26 | Small Biz Saturday

Pledge your support for Small Business Saturday®

First there was Black Friday, then Cyber Monday. This year, November 26th is the 2nd annual Small Business Saturday, a day to support the local businesses that create jobs, boost the economy and preserve neighborhoods around the country.

Small Business Saturday is a national movement to drive shoppers to local merchants across the U.S.The 2nd annual Small Business Saturday® is a day dedicated to supporting small businesses on one of the busiest shopping weekends of the year.

On November 26, millions of Americans are being asked to shop small at their favorite local stores and help fuel the economy. When we all shop small, it will be huge.

Join the movement. Shop Local. Shop Small.

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Pressitt Social Media News Release

I’m a big believer in, and student of, the techniques of “inbound marketing”. The basic premise behind inbound marketing is to do everything you can to get found by people already searching for the services that you offer. For most small businesses, that means setting up your website like a “hub” for your industry that attracts visitors organically through the search engines, the blogosphere, and social media sites. That’s why I LOVE Pressitt’s social media news release tool.

Old Way = Press Releases
The old method was that press releases were only for the media or press. The idea was that you sent them out and you were going for media coverage or bust. The only purpose to do them was to get media coverage. And that was it; it was a channel to reach the media.

There are about 50,000 releases distributed every month and I’ll tell you that the media just doesn’t read them all. How can they possibly?

The old rules of marketing & PR were pretty simple: you either had to buy your way in through advertising or you had to beg your way in through the media. There really weren’t any other ways to get exposure. But, with the new rules, we ALL can publish our way in by creating and promoting fantastic content via the Web.

Enter the Social Media News Release…
The Social Media News Release (SMNR) is a essentially a press release designed for the online media world. Today, in addition to traditional media, your story needs to be told in a format that is relevant to a wide variety of people – journalists, bloggers, publishers and the public – and published in a way that helps you to get found online when people are searching for what you have to offer. Pressitt is a free SMNR service that allows you to quickly create, publish and share your news online.

Pressitt helps to bring your news to life with a simple and intuitive SMNR creation process that allows you to add body text, core facts, YouTube videos, images, documents, relevant links, quotes, tags and press contacts to your Social Media News Release.

Your final SMNR will be published on the site through pre-selected categories and is available via RSS feeds. When published, your SMNR will be accessible to relevant audiences, including bloggers, social networks and other online communities.

Once published, your Social Media News Release is ready to be shared via social networks such as Facebook and Twitter or via an email link to your colleages or press contacts. Whichever way you choose to share, Pressitt SMNR makes the process easy!

Small Business Marketing Takeaway
The game has changed. Your prospects use search engines to find stuff and getting found online and converting more visitors into leads and sales is a very important marketing tactic. With technology, the Internet and social media, we all have the power to reach our Ideal Clients directly. You all have great content to talk about, so start publishing online news releases and start to reach your clients directly. The media themselves are no longer the gatekeeper.

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Social Raves | Social Search Engine

I had a nice chat with Robert Bolongaita, president of Social Raves, yesterday.

Social Raves is a social search engine for local brands and businesses, helping them to be found and discovered through mutual recommendations between family, friends, and everyone in their social network. I love it because local businesses (your local business!) can utilize Social Raves to increase referrals from customers and drive profitable traffic.

There are similar tools out there like Social Raves, but there are a couple of features that really set SR apart from the others. What I like most about Social Raves is the fact that recommendations are published in a search-engine optimized raves page, making it easier for people to find your business online. I also love Social Raves’ ability to track who’s recommending your business, so you can thank and reward them and build stronger relationships. It’s a great way to start to build a referral system for your business. You can also measure page views, monitor your referral network, track Net Promoter Score, and create offers and deals.

They also make it extremely easy to get started…

  • [icon type=”angle-double-right” class=”fa-li accent”]No set-up fees
  • [icon type=”angle-double-right” class=”fa-li accent”]No long-term contracts
  • [icon type=”angle-double-right” class=”fa-li accent”]Cancel anytime

Watch the video…

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NEWS RELEASE: Patrick Giammarco Named Certified Duct Tape Marketing Consultant

TOLEDO, OH – The Duct Tape Marketing Consultant Network has announced that PWG Marketing owner, Patrick Giammarco, has qualified to become a Certified Duct Tape Marketing Consultant. Duct Tape Marketing founder, John Jantsch, made the announcement at the Annual Gathering of Duct Tape Marketing Consultants in Kansas City, Missouri.

“All Duct Tape Marketing Consultants receive rigorous training just to be a part of the network, but certified consultants have also demonstrated a mastery of the principals contained in the Duct Tape Marketing System by successfully creating positive marketing results for their clients. I am proud to announce that Patrick has achieved this advanced level of success,” said Jantsch.

Giammarco was selected to join the network as an authorized consultant in June of 2008. The Certified level of achievement places him among the top-performing consultants in the network of more than 50 Duct Tape Marketing Consultants around the world.

PWG Marketing uses the proven Duct Tape Marketing products and programs to help small business owners develop marketing systems. The programs provide a simple, affordable and effective framework upon which to create marketing strategies, plans and tactics.

“I am honored to have achieved this milestone with the Consultant Network,” said Giammarco. “PWG Marketing’s clients will benefit from the ongoing relationship we have with the Duct Tape Marketing organization.”

About PWG Marketing

PWG Marketing is a Perrysburg, Ohio-based small business marketing firm that coaches companies to simplify marketing, generate more leads and convert a higher percentage of them into paying customers. PWG Small Business Marketing helps companies identify ideal clients, find and communicate a core difference, create marketing materials that educate, get found more easily online and create and live by a marketing calendar. Visit the PWG Marketing small business blog.

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Complimentary Signature Brand Audit

Are you spending money on marketing and not sure how effective it is in bringing in new customers? Do you know why your customers really buy from you? Are you following a defined marketing plan? If you haven’t considered marketing in a systematic way, then complete the form below to receive your complimentary Signature Brand Audit (a $250 value).

It should take you fewer than ten minutes to complete, but the value to your business may last a lifetime. After you submit the information, Patrick will contact you to schedule a 30-minute session to review your existing marketing, give you a quick snapshot on the effectiveness of your website and suggest several ways to make improvements right now.

Take the Signature Brand Audit now.

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