TOLEDO, OH – Inbound marketing expert, Patrick Giammarco, recently earned HubSpot’s content marketing certification. Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.
The course taught how to build scalable, repeatable processes for creating and promoting content that converts into leads and new customers.
- Understanding Content Marketing
- The Power of Storytelling
- Generating Content Ideas
- Planning a Long-Term Content Strategy
- Building a Content Creation Framework
- Becoming an Effective Writer
- Extending the Value of Your Content Through Repurposing
- How to Effectively Promote Content
- Measuring and Analyzing Your Content
- Developing a Growth Marketing Mentality
PWG Marketing has spent close to 10 years creating innovative, memorable, and successful marketing campaigns focused on:
PWG Marketing is dedicated to helping clients create and promote content that drives awareness, creates trust and converts leads into customers. Content includes professional blogs and websites, as well as business-specific e-books, infographics and white papers.
About PWG Marketing
A hybrid marketing agency, PWG Marketing is on a mission to replace annoying, interruptive marketing with marketing that people love. Powered by Duct Tape Marketing and HubSpot software, PWG Marketing develops integrated inbound marketing campaigns that include: strategy, branding, content publishing, public relations, social media, SEO, website development, email marketing, lead nurturing and analytics. Find us at www.pwgmarketing.com.