Patrick Giammarco, owner of Inbound Marketing agency PWG Marketing, recently completed the content marketing certification master course offered by Content Marketing Institute (CMI) and has been designated as a content marketing specialist.
What Content Marketing Certification Means
“We were well-positioned before, but after completing CMI’s master content marketing course and achieving content marketing certification, we’re even more prepared to help our clients’ build teams and create content strategy that really moves the needle,” commented Giammarco.
CMI’s content marketing certification course is a set of 13 courses designed specifically for today’s marketing professional. The course includes intensive and comprehensive lessons on topics like how to build and engage an audience, how to create a channel plan, and how to measure success. Joe Pulizzi, the founder of CMI, points out that CMI’s course is the only one that provides tangible assets to work with instead of delivering just theories and tactics.
PWG Marketing has spent close to 10 years creating innovative, memorable, and successful marketing campaigns focused on:
PWG Marketing is dedicated to helping clients create and promote content that drives awareness, creates trust and converts leads into customers. Content includes professional blogs and websites, as well as business-specific e-books, infographics and white papers.
About PWG Marketing
A hybrid marketing agency, PWG Marketing is on a mission to replace annoying, interruptive marketing with marketing that people love. Powered by Duct Tape Marketing and HubSpot software, PWG Marketing develops integrated inbound marketing campaigns that include: strategy, branding, content publishing, public relations, social media, SEO, website development, email marketing, lead nurturing and analytics. Find us at www.pwgmarketing.com.
About Content Marketing Institute
Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring. CMI publishes the bi-monthly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI is a 2012-2015 Inc. 500/5000 company.