There are a ton of ways to generate leads, but there are only a few ways to get leads targeted to your business. Your firm’s website could be the most valuable tool in gathering ideal potential clients that need your specific services. While there is a lot that goes into inbound marketing we’ve come up with a 3-step process that, if followed, could help you see consistent leads coming right from your site.
Step 1: Clean Up Your Act
Is your current site taking care of the visitors you are already getting? If you were to get a sudden influx of online traffic would everyone know exactly what you wanted them to do?
If you answered no to either of those questions, your website might need a tune up. An online lead generator needs to have a focused purpose.
Find targeted traffic, educate them about your law firm, and get them to contact you.
The design is an important aspect, but looks aren’t as important as the clarity of your message. If you want to represent individuals who have been injured in a car accident then, your website should be an educational epicenter of information on the subject. Answering every last question a person in that situation could ask.
Putting a steady stream of helpful articles or posts online will help make your site ready for the action.
Step 2: Get the Message Out
The best part about using your website along with inbound marketing to generate leads is that you may not have to get on camera. A commercial may seem like a good idea, but why not gather the people who are already looking for a good lawyer?
Using search engine optimization (SEO), you can get your website found by people who need you. The more your content targets ideal clients, the more likely they are to find you. SEO can be a tricky business, but it boils down to providing valuable information that people are looking for. SEO has the potential to create long-lasting and sustainable leads without getting in front of a green screen.
Step 3: Tell Them How to Move Forward
Once you have a growing number of people, who are coming to your website because of all of the value that it is providing you need to tell them what you want them to do next. Offering this information is a great way to get your name out there, but if it doesn’t attract leads, there is no point. You need to set up calls to action.
Have specific next steps that each visitor should take to move them along the process. Things like scheduling a consultation, a quiz that gathers information letting you know how warm the lead is, etc.. Doing this will help you recognize how close the client is to needing your expertise and keep those who may need you in the future in contact.
Take these steps and you’ll have a website that works for you like another office associate. If you would like help implementing these strategies on your website you can contact us for a free consultation today.