What if you could, with one tool, create a podcast, YouTube video, and a live talk show that can even take guests live on air? Would that change your business or get your message out faster?

I’m guessing it would.

Blab is a new tool that is incredibly versatile. In fact, it can turn your platform into a multi-media content publisher overnight. You have probably heard that podcasts can help grow your brand, and maybe you’ve heard the same thing about a YouTube channel. Now, the internet is abuzz with live streaming capabilities offered by companies like Periscope and Blab.

What makes Blab Different?

Periscope may have been early in the game, but Blab makes up for it’s later entry with incredible functionality. Instead of a talking head on an app, you can stream a live show with up to 4 people. You can also do it right from their website, no app needed. This function allows you to have guests live on-air talking with you. You can even have someone watching jump on and ask a question during your show.

The concept is allowing Blab to grow rapidly. Instead of one person being a talking head to many it can be a studio setting with multiple guests in multiple locations talking to your audience, possibly live.

What about That Multi-Media Publisher Thing?

The best part may be after your live show is off the air. Once you are done a recording is available in two forms. You can download the mp3 for an easy transformation into a podcast. You can also download the mp4 for an immediate upload to your youtube channel or another video player. Your content can now live on forever on multiple platforms from one recording. Your one show can be consumed three different ways; live on-air, replay video, and audio.

That’ a whole lot better than your video being gone in 24 hours.

Blab for Business

Small businesses can rock this platform in their inbound marketing strategy. You just have to know what your customers want to hear. Creating an audience around useful content that is related to your industry is incredibly easy with Blab. Even if you don’t have many people checking out the live show at first, your audio and replay video will continue to attract people increasing your live audience over time.

  • [icon type=”angle-double-right” class=”fa-li accent”]You can have interviews with prominent people in your industry
  • [icon type=”angle-double-right” class=”fa-li accent”]You can coach your audience and take their questions live on video
  • [icon type=”angle-double-right” class=”fa-li accent”]You can have troubleshooting discussions about products and services
  • [icon type=”angle-double-right” class=”fa-li accent”]You can record podcasts live with listener questions just like the radio

Overall, it is still early in the game for live media. It will be exciting to see how this platform and others evolve to bring even more functionality.

To stay in touch and see how I’m using Blab for my business check it out here

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