What if you could have a steady flow of leads coming to your law firm’s website? Not just a few, but enough to allow you to choose who you represent and the cases you take on.
Accomplishing this may sound like it would take an expensive marketing budget and a commercial on daytime television, but it’s possible without many traditional marketing methods. Sound too good to be true?
With so many people near you searching for lawyers, you don’t have to go after them if they find you. Access to the Internet is quickly rendering traditional marketing obsolete. Personal injury, Social Security disability, divorce, settlement claims and other individuals with legal trouble are more likely to look for a lawyer on their iPhone than to call.
How Do You Adjust to This Change?
The best process is called Inbound Marketing, and it can change the way you find clients. So, how exactly can it help your law practice?
This is a tough question to answer. Not because it is a stretch. It’s due to the fact there are so many ways that it works for small businesses, especially law firms. Inbound rather than traditional marketing helps you gather specific, targeted leads that need what you have.
To start, you identify your ideal clients. Figuring out the characteristics of the cases and people that further your business and personal goals as a lawyer will help lay the foundation for your inbound marketing efforts.
Next, you’ll create tailored content directly to those ideal personas and optimize it for search engines, like Google. Then, when one of the many people suited for your skills finds your content while searching, they will be attracted to your firm’s website.
Your Website Plays an Important Role
You probably don’t work alone. There are legal assistants, secretaries, and possibly other lawyers where you work. Everyone is doing their part to ensure the success of the firm. Although, your website may not be pulling its weight. Chances are, your potential clients are visiting your virtual office before setting an appointment with your secretary.
A focused site could be the most important element in your inbound marketing strategy. Having a website that gives an ideal client what they are looking for, while leading them to an action that you desire, is work that only a well-designed and thought out website can do.
This post is just the start into a world of inbound that can bring you ideal clients that have already begun the education process when they contact you.
To see how close you are to having a funnel set up for your law firm, sign up for our free consultation today.