If you run a business then you probably know a decent amount about the industry you’re in. How to better serve your customers, provide high quality products or services, and attracting new business are things that are constantly on your mind. You also may have noticed that the internet has begun to affect every type of business including those that don’t even have websites. It has become increasingly common for someone to find your business online before they actually talk to you or stop in. With search engines becoming more helpful; your potential customers can learn who you are, what you do, and what others are saying in a matter of moments. This makes paying attention to local SEO incredibly important.
What Is Local SEO?
Local search engine optimization (SEO) is a process that sets your business up, to not only look its best online, but it also makes it easier to be found by people searching for what you offer in your area. This can be an incredibly powerful tool in gathering new business, but it can also have negative effects if you leave your online presence unmanaged.
For instance, if you have an Italian restaurant and someone goes to Google and types ‘Italian food in Toledo, OH’, it would benefit you to be among the top results. People who hadn’t heard about you would give you a shot because of your location in the search. If you hadn’t worked on your local online presence then they wouldn’t see you as you probably would not come up as a relevant local search result for their query.
Managing Your Online Reputation
You constantly try to impress your customers to keep them coming back and referring their friends. Your reputation matters in the community you serve. The online landscape can also have a reputation for your business and it is quickly becoming just as important to manage. Small things like having two different addresses listed online or bad reviews that a customer wrote without you knowing can have a huge effect on who can see your business, and what they think about you.
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What You Can Do
People are searching for local businesses like yours, but you can only get the incredible benefits if they can find you. The good news is there are things that you can do to jump start your improvements.
Look Up Your Business Online
See if anyone is talking about your business or has left a review. Search for your business to see if all of the information is correct and matches.
Chances are you have some sort of social presence, like a Facebook page, but you can create a Google+ local business page to list what you do, and where you are located.
SEO can be a very confusing subject, and you may even want to get professional help with your online marketing efforts. Although just being informed will help you feel more in control and help you manage your reputation. There is a 40 question test offered here free of charge. It takes about 10 minutes and will help you see how important local SEO is and it will get you on the path to being informed. Link: http://moz.com/blog/local-search-expert-quiz