To add-on to yesterday’s post on social media, I ran across an interesting microsite by 1to1 Media called Get Past the Social Media Hype.

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Social media is everywhere. But it’s not just hype. Companies of all sizes and across industries are finding ways to incorporate social media initiatives into their customer strategy to build more valuable customer relationships. So are you ready to get started?

Social media is all about collaborating with customers to build valuable relationships.

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Sound familiar?

If you’re a small business owner, I recommend you check out the 1to1 Social media microsite. It has a lot of useful information to start creating your social media strategy.